• Corporate Identity
• Logo
• Colors
• Fonts
• Visuals
• Imagery
• Trademarks

Corporate Identity | Imagery

Continuous Computing utilizes three distinct image types: Lifestyle, Product, Landscape. Each supports brand messaging and is used to give emphasis to collateral-specific messaging.

Only imagery approved by the Continuous Computing marketing department may be used. Approved imagery can be obtained by contacting the Continuous Computing marketing department.

Lifestyle

Lifestyle images should convey contemporary, forward-thinking business people. Wherever appropriate, incorporating technology or communication will reinforce the company's core messaging.

Special care will be taken to ensure we have a wide expression of ethnicity and gender equality.

Product

Product imagery combines "detail shots" of products (cropped in tight to show minutia) and full-view "product shots." There are three variations of each product shot with orange, gray and blue backgrounds respectively. Care should be taken in choosing a background that complements each unique layout usage.

When a collateral piece is specific to a particular product, a full-view image should be used. That does not preclude the use of a "detail" shot to accompany the full-view shot.

Landscape

Landscape images should be "graphic." They subtly suggest strength, serenity, and a global reach.

Images can be used in black and white, or duo-toned. These images are to be used as accents only, not as primary imagery.