• Corporate Identity
• Logo
• Colors
• Fonts
• Visuals
• Imagery
• Trademarks

Corporate Identity | Colors

Most printed pieces will be created using 4-color process (CMYK) builds to accommodate imagery. However, whenever possible, the preferred approach to reproducing the Continuous Computing logo is using Pantone (PMS) spot colors.

The ink specifications provided on this page should always be used exactly; do not alter these percentages.

The only cases in which a different approach to reproducing color would be considered is when one of the following parameters doesn't allow for those specifications to be used: the manufacturing process, the materials used, or budget limitations.

Primary Color Usage

These are the colors most associated with the Continuous Computing brand. They may be used in large blocks of color or as detail accents. Copy may be placed in these colors, though only as headlines, subheads or accent copy. The use of these colors is paramount in maintaining a consistency between elements and strengthening the corporate brand.

Secondary Color Usage

These secondary colors are to be used as color accents. They can be used in color blocks, accent minutia, and copy accents. These colors should not overshadow the primary colors, but instead be used for emphasis and variation only.