Media Contacts
Americas
Lori Scribner / Natasha Grach
JHG-Townsend
ContinuousComputing_Team@jhg.com
T +1.858.457.4888
Europe
Nicola Smart / Sarah Rhodes
AxiCom
ContinuousComputing@axicom.com
T +44 (0) 20 8392 4050
Continuous Computing Launches New Corporate Brand to Reflect Industry Leadership Position
Innovation, Technical Excellence and Customer Focus are Key Elements of the Company's New Positioning
SAN DIEGO, CA - February 1, 2005 - Continuous Computing Corporation, global provider of high availability platform solutions that enable telecom equipment manufacturers to rapidly deploy converged communications, today announced the formal launch of its new corporate brand.
"The intent of our new visual positioning is to more effectively portray our leadership position as a global provider of high availability platform solutions" said Ken Kalb, chairman, CEO and co-founder. "The new look is anchored by the company's tag line "Create | Deploy | Converge" which clearly articulates the market position we occupy in the industry today. Continuous Computing enables customers to create innovative applications and rapidly deploy telecom infrastructure to converge wireless and wireline networks for voice, video and data services."
Continuous Computing surveyed a wide cross-section of its customers and key stakeholders in 2004 on a broad range of topics to ascertain their perceptions about the company and provide a baseline for the new corporate brand. The enhanced company presence and messaging reflect the maturing of the organization as it positions itself to successfully deliver high value-add systems and services globally to telecom equipment manufacturers. As Continuous Computing continues to grow within the burgeoning telecom infrastructure market, these new branding and marketing initiatives serve to succinctly communicate the positive movement and strategic focus of the company.
Key elements of the new corporate brand may be viewed at the company's revised web site, www.ccpu.com
About Continuous Computing
Continuous Computing provides integrated systems and services that enable telecom equipment manufacturers to rapidly deploy Next Generation Networks (NGN). Over 150 customers worldwide benefit from the company's unique blend of customized professional services, Trillium protocol software, AdvancedTCA and CompactPCI systems, and BladeCenter hardware. Continuous Computing helps customers reduce platform lifecycle costs, optimize data delivery, and accelerate deployments of NGN, 3G/4G Wireless, and IP Multimedia Subsystem (IMS) infrastructure. The company is ISO-9001 and CMMI certified and based in San Diego with development centers in China and India. For more information, visit www.ccpu.com.
Continuous Computing is a member of the Intel Embedded and Communications Alliance (www.intel.com/go/ica), Communications Platforms Trade Association (www.cp-ta.org), Femto Forum (www.femtoforum.org), IMS Forum (www.imsforum.org), Service Availability Forum (www.saforum.org), and the Blade.org ecosystem (www.blade.org).
Continuous Computing, the Continuous Computing logo, Create | Deploy | Converge, FlexTCA, Flex21, FlexChassis, FlexCompute, FlexCore, FlexDSP, FlexPacket, FlexStore, FlexSwitch, FlexTCA, Network Service-Ready Platform, Quick!Start, TAPA, Trillium, Trillium+plus, and the Trillium logo are trademarks or registered trademarks of Continuous Computing Corporation. Other names and brands may be claimed as the property of others.
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